THE PROBLEM
The Formula One is a logo-fest. Circuits, uniforms, cars and fan-zones are caked in different brand names. So as a major sponsor Heineken’s allocated branding space can go a little unnoticed. We needed to cut through some serious noise.
THE SOLUTION
We used the one thing the F1 is known for, its noise, to stand out. So in a visually cluttered space, fans didn’t just see Heineken but could hear it too. Through OOH, online and our media partnerships we found a way to own a part of the F1 that was much bigger than logo space and made us synonymous with this global event.
OOH
