Beer and cricket are a match made in heaven. But every Ashes tour of England is a living hell for Aussie fans because games are played in the early hours of the morning. Cricket is no longer a beer moment.
So we created VB Tea. A bold blend of Black Ceylon tea and VB’s Super Pride Hops which came in ‘slabs’ of 24 bags. The campaign launched a day before the Ashes began, generating national and international PR while the boxes of tea sold out in the first four hours.
LAUNCH FILM
