THE BRIEF
The HiLux is well known for its reliability, power and dependability. Attributes that have made it Australia’s number 1 selling ute. But with more and more utes on the market Toyota’s hold on top spot was being challenged. Our task was to remind Australians that if you want to buy a ute then the most reliable one in the category has always been a HiLux.
Directed by: Tim Bullock