TO MAKE AUSTRALIANS REMEMBER LAMB ON AUSTRALIA DAY.
WE MADE OUR SPOKESPERSON FORGET.
Over the past 8 years, Lambassador Sam Kekovich has been telling Aussies to fight unAustralianism by eating lamb on Australia Day. It's one of Australia's most long lasting and popular campaigns. In 2013, we needed to do something completely unexpected with Sam. So to make Australians remember to buy Lamb on Australia Day we made our spokesman forget it.
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Lambnesia 90" TVC - The Enemy Within
Director: Taika Waititi
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